IDEALS Foundation, Inc.

IDEALS was founded in 1993 to help young people develop their life and leadership skills. IDEALS’ first program was the IDEALS Leadership School for high school student athletes, male and female. This program is still operating in Atlanta.

Due to the high interest by high schools outside the Metro Atlanta area where the Leadership School is held, to have the program content, IDEALS created the Student Athlete Leadership Team (SALT) video series in 2011. High schools in over 25 states have the SALT program.

In 2016 the Georgia Department of Education asked IDEALS and Cindy Haygood to develop a Soft Skills program for the Career Tech students in Georgia. IDEALS developed the Principles for Performance Video series and Cindy contributed Etiquette from her Employability Tool Kit. As a result of the interest in this program, the Georgia State Board asked IDEALS and Cindy Haygood to expand the program to be available for all students in Georgia. The Next Step program was created in 2018 and rolled out in 2019.

Our Founder

Jack Williams
Founder & CEO
IDEALS Foundation, Inc.

A 1971 graduate of Georgia Tech with a degree in Behavioral Management, Jack’s focus on leadership began in college when he earned three letters as a quarterback and was named team captain for the Georgia Tech football team. He continued his dedication to the sport by serving as a Division I college assistant football coach for seven years.

After coaching, Jack enter the business world holding leadership roles as Vice President and COO of a regional service firm followed by becoming a SVP in a Fortune 500 company. Since that time, he has led several businesses and served on three Boards.

Jack’s passion for working with youth was revealed in 1993 when he formed the IDEALS Foundation Inc. IDEALS works with high school students in the area of leadership, role modeling and life / soft skills training. In 2008 Jack left his position of as president of a regional company to devote full-time to his Foundation and his consulting business, the Timbridge Group.

Jack has developed five proprietary programs – Apollo 13 Leadership Program, The IDEALS Leadership School, Student Athlete Leadership Team Program (SALT), Principles for Performance and his most recent soft/ life skills program, Next Step. He is also a Certified Practitioner of the HBDI Whole Brain Thinking Program.

In 2016 IDEALS was asked by the GA Department of Education to create a program for CTAE students in GA to improve their life / soft skills. That program is now being made available to all students in Georgia and schools across the country.

Jack’s consulting business works with businesses in the areas of Leadership Development, Business Strategy, Training and Development and Communication. Jack is in demand as a speaker to business groups, youth groups and high schools.

Cindy Haygood
Etiquette and Leadership Trainer

Cindy Haygood is a graduate of Auburn University and has always been a teacher. After starting two businesses that teach manners, social dance to young people and protocol to adults, she launched her own business where she continues to help individuals, companies, young people in college and high school so they will be ready to pursue their career goals as polished professionals.

She is a founder of Perfectly Polished, the Etiquette School, The Etiquette & Leadership Institute and the Georgia Civility Campaign. She is a small business owner, author, curriculum developer, a mom and wife and a community volunteer.
Her community involvement includes: The Georgia Children’s Chorus President of the Board, First Baptist Church Chair Board of Deacons, Mercy Health Center Advisory Board, the Junior League of Athens, Parkview Playschool Board of Directors and the Greater Athens Auburn Club. She has contributed articles and expert advice to Traditional Home, Garden & Gun, Sea Island Life and made a once-in-a-lifetime TV appearance with a late-night talk show host.

Megan Rochester
Program Host

Madisen Mayfield
Graphic Designer

Megan Roberge
Video Production

Delisha Peterson
UI Designer/Developer

Endorsed by the Georgia Dept of Education

The Next Step program is part of the larger IDEALS Foundation for high school students. Due to its success and popularity, the Georgia Dept. of Education requested IDEALS to develop a proprietary soft skills program for high school students.

Are you intersested in our program? Get in touch with us today!

"What I Wish I Had Known About High School"